The Art of Follow Up in Customer Service

The Art of Follow Up in Customer Service

Every time a customer contacts your business it’s an opportunity. You’ve probably heard this a lot by now! But what do you do with this opportunity? It all depends on how good your customer service team is in multiple aspects. One of these aspects is customer service follow up.  Not every customer contacts your business…

Keys to Building Lasting Customer Relations

Keys to Building Lasting Customer Relations

Customer relations has been the buzzword for quite a while now. Yet very few businesses actually know what it means to foster meaningful relationships with customers. Before you can even begin the process, you need to define customer relations. That is, you need to understand what a thriving customer relationship looks like. In today’s market,…

What is Customer Acquisition Cost and Why it Matters?

What is Customer Acquisition Cost and Why it Matters?

Customer acquisition cost or CAC is a business metric similar to churn rate and customer support costs. It signifies the cost a business incurs to gain new customers. Depending on the industry, almost every business has an ideal CAC. Keeping this cost at a minimum is essential for a business to extend its profit margins….

Customer Acquisition Strategies for 2022

Customer Acquisition Strategies for 2022

Customer acquisition sounds very fancy when you hear it come from sales and marketing people. If you take away the fanciness you’re left with the process of gaining more customers for your business. However, it’s easier said than done. Most businesses struggle with customer acquisition due to a lack of an effective acquisition strategy. There’s…

5 Types of Customers and How to Handle them

5 Types of Customers and How to Handle them

No two customers are alike. That’s a fact. No matter what the business you always need to keep in mind the types of customers you are catering to. While customers may come to your business with similar or comparable needs they might have completely different motivations. Knowing your customers is essential for any strategy. Your…

End of content

End of content