What is a Sales Budget and How to Make One!

What is a Sales Budget and How to Make One!

A sales budget is one of many budgets that you as a manager have to use for effective resource management and strategy development. Every part of a business needs a tightly managed budget. Be it marketing, outreach, or sales. You need a certain level of objectivity to effectively manage each aspect of your business. A…

WordPress Help Desk or SaaS: Fluent Support vs. Freshdesk

WordPress Help Desk or SaaS: Fluent Support vs. Freshdesk

Customer support isn’t something you can consider not having, at least not in this day and age. Businesses rely heavily on ticket management systems to manage customer queries. So it’s obvious companies do a ton of research before choosing the right help desk for themselves. To make that research simpler we’ve published a series of…

What even is a Customer Support Ticket?

What even is a Customer Support Ticket?

“Support ticket” is an everyday term in the customer support world. It’s how companies manage hundreds and even thousands of customer queries and complaints. Support tickets have been around as long as anything resembling an issue tracking system has existed.  What is a support ticket? A support ticket is anything that stores customer queries and…

Customer Segmentation Models: How to Create and Use them

Customer Segmentation Models: How to Create and Use them

Customer segmentation is probably one of the most widely known concepts of business management. However, it can mean entirely different things for businesses across industries. This only brings to bear the fact that customer segmentation is a diverse and complex issue. While people tend to confuse market segmentation with customer segmentation, we believe it’s better…

Difference between Sales and Customer Service

Difference between Sales and Customer Service

Customer service and sales are two of the most common aspects of a business. However, there’s some serious debate as to which does what. Don’t trust me? Here are a couple of examples I found roaming the internet. So let’s clear up this confusion once and for all! What is Customer service? Customer service, broadly…

12 Major Customer Service Challenges

12 Major Customer Service Challenges

What’s the biggest factor that differentiates you from your competitors?  If your answer is anything other than customer service, then you’re not standing out from the crowd. With as much as 50% of customers claiming they’ll switch companies after just one bad service experience, it’s obvious you can’t treat it as an afterthought. But why…

6 B2B companies with the Best Customer Experience

6 B2B companies with the Best Customer Experience

Customer experience is everything about every interaction a customer has with your business. Be it B2C or B2B, customer experience matters equally. But before comparing them, you have to consider the fact that there are more B2B companies than B2C companies. So when talking about customer experience, it’s better to cover B2B because the philosophy…

How to Make Product Improvement + Examples

How to Make Product Improvement + Examples

Be it a golf ball or a fighter jet, no product has stayed the same since the start of the 20th century. Absolutely everything we use and depend on today is the fruit of countless iterations and improvements.  There are a lot of buzzwords that go about when it comes to product development. Some quote…

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