Customer Acquisition Strategies for 2022

Customer Acquisition Strategies for 2022

Customer acquisition sounds very fancy when you hear it come from sales and marketing people. If you take away the fanciness you’re left with the process of gaining more customers for your business. However it’s easier said than done. Most businesses struggle with customer acquisition due to a lack of effective acquisition strategy. There’s a…

What is Email Piping and Why?

What is Email Piping and Why?

Customers can reach out to you in a variety of ways. Sometimes it’s for convenience and others it’s just the way they know. Whichever the case, as a support agent it’s essential to keep all doors open. Email piping is one way you can make it easy for both customers and agents.  In this article…

5 Types of Customers and How to Handle them

5 Types of Customers and How to Handle them

No two customers are alike. That’s a fact. No matter what the business you always need to keep in mind the types of customers you are catering to. While customers may come to your business with similar or comparable needs they might have completely different motivations. Knowing your customers is essential for any strategy. Your…

Customer Support Automation: How to Support at Scale

Customer Support Automation: How to Support at Scale

Like most parts of modern businesses, customer support relies heavily on automations. Customer support automation isn’t exactly new in concept but it’s applications have become increasingly more diverse. Automations are beneficial for a number of reasons as we’ll look at in the following sections. Before we get to how to automate your support desk and…

9 Alternatives for “Happy to Help”

9 Alternatives for “Happy to Help”

In between Hollywood and your day-to-day social interactions, one thing is common. Cliches are not welcome! While they get the “message across” they hardly do anything more. You could even say that cliches are a barrier towards creating a meaningful experience. Customer support is no different. Happy to help is by far one of the…

How to Reduce Customer Support Costs

How to Reduce Customer Support Costs

Customer support is arguably one of the most intensive aspects of a business. Especially considering how much of the revenue stream depends on it and how much cost that revenue incurs. Businesses go to quite extreme lengths to reduce customer support costs. Which is pretty logical considering how easy it is to lose sight of…

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