Customer Effort Score (CES): What, Why, When & How

Customer Effort Score (CES): What, Why, When & How

As customers, we are all familiar with the feeling of being upset when a task requires more effort than necessary. Whether it’s reaching for a snack on a high shelf or navigating a complex website, the extra effort can quickly demotivate us. This concept is equally applicable in the world of online business. That’s where…

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