AI Usage Survey
Do you use AI in your marketing work? If yes, how often and for what types of tasks?
Describe the main AI tools you use and what you use each of them for.
In your own words, what is the primary role of AI in your day-to-day work (idea partner, writer, analyst, etc.)?
Walk through a typical task where you use AI, step by step. At which points do you bring AI into the process?
What do you do yourself, and what do you let AI handle?
How do you review, edit, or adapt AI output before final use?
What outcomes have you seen from using AI in your work? Consider speed, quality, creativity, quantity.
Share at least one specific example where AI clearly improved your work or results. What was the impact on performance or business outcomes?
Share an example where AI did not help or even created problems. What happened and what did you learn?
Reflect directly: has AI ever caused you to compromise quality for the sake of higher quantity? If yes, describe when and how you noticed it.
Describe the main obstacles you face when using AI
Share 1 to 2 specific roadblocks you faced with AI. For each: What was the problem? What did you try to solve it? What finally worked, if anything?
How would you describe your own AI skill level for marketing: Beginner, Intermediate, or Advanced Why do you see yourself this way?
How would you describe your own AI skill level for marketing: Beginner, Intermediate, or Advanced Why do you see yourself this way?
Which AI-related skills do you feel confident in and which do you want to improve (for example prompts, repurposing content, critical evaluation, using AI for strategy, building repeatable workflows)?
Looking at your current usage, skills and comfort level: If we define 3 clusters by AI capability: Cluster A: Beginner or low usage Cluster B: Intermediate or regular usage Cluster C: Advanced or power user Which cluster do you think you belong in and why?
Which cluster do you think you belong in and why?
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