Best WooCommerce plugins for your eCommerce Store in 2024!

Running an eCommerce store can be challenging, but the right tools can help simplify tasks, enhance customer experience, and increase sales.

In 2024, staying competitive means making smart choices, such as utilizing specialized plugins that improve your store’s functionality, enhance customer interactions, and streamline operations. If your store is built on WooCommerce, numerous plugins are available to cover every aspect of store management.

From increasing sales with powerful marketing tools to ensuring a smooth checkout, we’ve compiled a list of essential WooCommerce plugins to help take your store to the next level. Whether you’re just starting or looking to expand, these plugins will optimize every facet of your online business.

1. GDPR Cookie Consent Plugin (CCPA Ready)

The WebToffee GDPR WordPress Cookie Consent plugin helps you add a cookie banner to your website to comply with major privacy regulations like GDPR and CCPA for using cookies. It provides an easy way to receive consent from website visitors about using cookies to keep your site compliant with privacy laws.

This plugin offers an easy, complete solution for handling consents by automatically scanning your website and blocking third-party cookies until consent is given. It further allows you to obtain both explicit and implicit consent according to relevant legal requirements while offering flexibility in how consent is being applied.

Beyond that, the plugin enables visitors to choose certain categories of cookies to which they wish to consent and be informed of various cookies sent to their locations within the cookie banner. The WebToffee GDPR plugin also supports advanced tools for integration with Google Consent Mode v2 and IAB TCF v2.2, thus providing an exceptionally strong option for privacy compliance on your WordPress site.

2. Security for WooCommerce  

Security for WooCommerce is one of the must-have plugins for safeguarding your online store from fraudulent transactions. As identity theft and location-based fraud continue to increase, online stores should adhere to strict security measures to combat such threats, and this plugin is the right tool for the trade.

This plugin identifies and blocks these suspicious incidents. It has features like location-based sales restrictions and IP address management, allowing the merchant to limit transactions to specific regions or block suspicious activities. This ensures that all transactions are legitimate and on target in the store, ensuring a safe and secure shopping environment for the business and its customers.

3. PushEngage

PushEngage is a marketing plugin that simplifies the running of an eCommerce campaign much easier through personalized push notifications. Integrating this plugin can help convert visitors to loyal and repeat customers by automatically sending push notifications such as welcome messages and special offers.

The plugin also comes with in-built triggers, like cart abandonment reminders and price drop alerts, so that in-time prompts reach customers at the right time to make them buy. Built-in revenue tracking allows you to evaluate the success of your campaigns and gives informed, data-driven guidance on scaling up your business the right way.

4. ​​WooCommerce Product Feed Plugin

WooCommerce Product Feed allows you to generate highly optimized product feed files for top eCommerce platforms like Google Shop, Facebook Shop, TikTok, Pinterest, Bing, Idealo, and more. This plugin lets you automatically schedule your product feed to update listings on these sales channels so that your product listings are never outdated. 

Moreover, the WooCommerce Product Feed plugin has advanced filtering options so that you can have category-specific feeds or selectively include/exclude items depending on what you want. Product feed for WooCommerce supports all the major eCommerce channels, which is best suited for most users. You can also generate custom data feed files for use in any sales channel. It is available in both free and paid versions, with the paid version offering more features that give better control over filtering and scheduling.

5. WooCommerce Bookings

If appointments, reservations, or rentals are the lifeline of your business, WooCommerce Bookings is the ideal plugin for you. By integrating this plugin, customers can make bookings directly from your website, immediately marking your calendar as a booking.

It accepts group and individual bookings and can even limit the number of participants. The plugin also provides booking confirmations, automated reminders, and flexible pricing. It integrates with Google Calendar to ensure that bookings happen independently and are well-planned.

6. Rank Math SEO

Rank Math SEO is a user-friendly plugin that makes your website more SEO-friendly without requiring much technical know-how. The plugin can integrate with Google Search Console and Google Analytics, providing a treasure trove of data about your site inside WordPress, such as the best keywords to use in your posts, the most visited traffic sources to your website, and other key SEO metrics. 

This plugin provides AI-powered content writing assistance with its rich snippet and integration, further elevating your SEO strategy. It also provides LSI keyword suggestions in the form of multiple keyword variations of the focus keyphrase, improving content relevance, increasing search ranking, and driving organic traffic. Rank Math SEO makes even the most complex SEO tasks easier for all types of users.

7. WooCommerce Stripe Payment Gateway

The WooCommerce Stripe Plugin connects Stripe Payment Gateway seamlessly into your store with over 20 payment methods supported, including credit cards, debit cards, Apple Pay, Google Pay, and many others.

It is built to minimize cart abandonment, with an intuitive checkout process and high security standards from Stripe, including 3D Secure and Strong Customer Authentication, which makes payments from the store safe.

The plugin supports recurring payments for stores that use WooCommerce subscriptions. The free version of the Stripe payments plugin supports all major payment methods, but recurring payments for subscriptions are only available with the paid version, which costs $59 for a year. 

8. WooCommerce PayPal Payments

The WooCommerce PayPal Payments plugin allows for easy integration of the payment gateway into your WooCommerce store. With the plugin integrated, your store can accept virtually all kinds of payments, including PayPal, Venmo, SEPA, and all major debit and credit cards. 

PayPal security standards like encryption and multi-factor authentication ensure security. Such security safeguards your transaction and enhances customer trust. This plugin’s main features include the ability to allow customers to check out from any product page using PayPal Express Checkout, hold payments for later settlements, provide full or partial refunds, customize payment fields, and offer guest checkout for non-PayPal users. 

Getting this plugin is a sure way to enhance the payment processing capabilities of your WooCommerce store while maintaining top-notch security. A free version of the PayPal payments plugin is also available in the WordPress repository.

9.  Google Analytics for WooCommerce 

The Google Analytics for WooCommerce plugin is an advanced solution that can provide insights into your store’s performance. The data keeps you in the loop regarding which channels drive more traffic, including search, social, and email. This, in turn, helps you fine-tune your marketing strategies accordingly.

It tracks customers’ actions, providing detailed data about transactions, traffic, and revenue per product. Integration with enhanced eCommerce analytics also gives you valuable information about product views and actions in the cart, among other important metrics that help you improve store performance.

The plugin also excludes visits by administrators and supports display advertising, so you can refine your SEO and advertising policies by relying on accurate and actionable data.

10. WooCommerce Product Recommendations

If you are looking for a way to intelligently suggest products to customers and drive sales, the Product Recommendations for WooCommerce plugin is the perfect solution. The plugin can increase your store’s average order value by suggesting products to customers according to their preferences. 

It supports multiple types of products – simple, grouped, variable, and subscription and automatically filters out-of-stock items so that all recommendations remain relevant and actionable.

You can easily set up which products to recommend and decide exactly when and where to showcase them. With features like upsells, cross-sells, and frequently bought together options, this advanced plugin ensures that product recommendations are accurate and encourages customers to increase their order totals.

The plugin is available in both free and paid versions. The free version of the WooCommerce product recommendations plugin offers enough functionality for most stores, while the premium version opens up various features for crafting advanced and highly engaging product recommendations.

11. Checkout Fields Manager

With WooCommerce Checkout Fields Manager, you maintain complete control over your store’s checkout pages. It makes your store’s checkout experience simple and personalized. The plugin lets you add and manage custom fields, enabling you to collect essential data about your customers through different input types, such as text fields, dropdowns, radio buttons, and even file uploads.

This extension also lets you customize your default billing and shipping fields by changing their labels, sorting order, and visibility. By only displaying the fields that matter to your business and customers, you can maintain a clean checkout page.

Checkout Fields Manager features a specific VAT field with validation to gather VAT numbers during checkout. Additionally, with the role-based restriction feature, you can show custom and default fields to specific user roles.

12. WooCommerce Gift Cards

The WooCommerce Gift Cards plugin is a top-rated plugin that enables you to offer redeemable gift vouchers in your WooCommerce store. By integrating this plugin, your customers can purchase gift cards from your store and share them with their loved ones for their special days like Birthdays, Anniversaries, etc. 

With this feature, customers can send electronic gift cards with personalized messages to friends and family members and schedule delivery on special occasions.

This gift card plugin has more than twenty pre-designed templates, which ensure a friendly user experience when sending and receiving gifts. It also offers instant refunds through store credits for returned products.

You can set fixed or variable balances for every gift card and manage user balances directly from your dashboard. The plugin also allows you to set usage restrictions for gift card coupons based on product categories, spending levels, or specific products, giving you enhanced control over how gift cards can be used.

The Gift cards for WooCommerce plugin has a free version on WordPress, but you will have to choose the premium version to access advanced filters, more templates, and an unlimited number of gift cards.

13. Discount Rules and Dynamic Pricing for WooCommerce

The WooCommerce Dynamic Pricing & Discounts plugin is a valuable tool that you can incorporate into your store to positively impact the sale of goods in shops by offering varied discount options. The discounts include store-wide sales, volume pricing, and price-by-quantity discounts, as well as automated discounts triggered by specific rules.

This plugin makes promotion deals like Buy One Get One (BOGO) offers, category-based deals, and percentage-based offers a breeze. You can also set up a price table for products based on quantity, attracting buyers to order more.

It also supports advanced features like weight-based shipping, scheduled shipping, and customizable discount rules based on cart weight, item count, or specific date ranges. 

14. Smart Coupons for WooCommerce

Offering incentives like coupons or vouchers and festive discounts while running an eCommerce store is crucial. Smart Coupons for WooCommerce is the right plugin to run and manage these promotions and discounts in your online store effectively. It takes the standard usage of coupons to a whole new level in a store by creating more complex discounts and deals. 

With this plugin, you can implement BOGO (Buy One, Get One) coupons, giveaways, gift vouchers, discount rules, and store credits to drive sales. It also enables you to provide full or partial discounts on specific products, set coupon limitations, and select particular items for BOGO promotions.

In summary, Smart Coupons handles everything from issuing and promoting coupons, making it an essential tool for developing smart marketing strategies that encourage purchases and boost sales.

The plugin has free and premium versions. The free version of this WooCommerce coupon plugin offers basic functionalities, whereas the paid version unlocks advanced features that can enhance your coupon management and marketing strategies. 

15. Customer Reviews for WooCommerce

The Customer Review for WooCommerce plugin makes it easy to collect customer feedback by automatically sending out emails that ask for reviews after purchases. This feature is essential for engaging users and enhancing search engine optimization by adding valuable user-generated content to your product pages.

Additionally, it supports integration with Google Shopping and enables you to import and export review data. By streamlining the review collection process, it helps establish trust and social proof for your business, encouraging potential customers to feel confident in their purchases. Overall, this tool is very effective for significantly increasing sales in your store.

16. Affiliate Program for WooCommerce  

The WooCommerce Affiliate Program plugin lets you set up and manage affiliate programs for your store, allowing others to promote your products. This can help reduce your traffic and sales expenses.

The plugin streamlines the process of onboarding and managing affiliates, making it simpler to expand your affiliate network. These capabilities can greatly enhance your business growth and improve customer acquisition, making it a vital tool for boosting visibility and sales in your store.

17. Advanced Shipment Tracking for WooCommerce 

Advanced Shipment Tracking (AST) is a powerful plugin for WooCommerce that enhances order fulfillment and shipment processes. The plugin offers integrations with ShipStation, WooCommerce Shipping, Ordoro, Royal Mail Click & Drop, Dear Inventory, Ali2Woo, Printful, and more, automating your fulfillment workflow. 

There’s a centralized dashboard to manage and fulfill orders, track orders by item, and attach tracking numbers. You can create custom email templates with responsive tracking widgets and set up a custom shipping workflow with specific order statuses. It supports CSV imports, making the update of tracking numbers highly efficient.

The plugin also provides a Shipment Tracking API, where one can integrate third-party services, which helps manage shipments and boost customer satisfaction.

Conclusion

Choosing the right plugin can be overwhelming, especially with the increasing number of options available for your site. 

These curated plugins, which we have listed, are valuable add-ons to your site, vastly improving functionality and extending its capabilities. We hope this article helps you discover the right WooCommerce plugins to elevate your eCommerce store’s efficiency and provide an exceptional customer experience.