Fluent Support: 2025 Year In Review

Another remarkable year has come to a close, and what a journey it’s been for Fluent Support in 2025. This year wasn’t just about hitting milestones or shipping features frequently.

It was about evolving as a system, deepening connections with our community, and reimagining what customer support can be through WordPress.

From working on the system’s UI/UX redesign to expanding our reach across the globe, 2025 has been transformative. We’ve published stories that matter, built tools that solve real problems, and watched our community grow stronger with each passing month.

Let’s dive into the Fluent Support year in review 2025 and explore what made this year stand out.

Growth that reflects your trust

The numbers tell a compelling story of trust and adoption.

1. 10,000+ active installations & 220k+ downloads (and counting)

In just four years, Fluent Support crossed 10,000+ active installations and reached more than 220,000 all-time downloads. This growth reflects thousands of teams choosing us as their customer support solution. It is a vote of trust, and that trust drives everything we do.

2. 250,000+ website visitors & 30+ collaborations

More than 250,000 people visited our website this year: support professionals, agencies, founders, and business owners looking to improve their support operations.

Alongside that, 30+ marketing collaborations across and beyond the WordPress ecosystem helped us reach new audiences and build meaningful partnerships.

3. Community growth

Our community is growing steadily across our online community, LinkedIn, X, and Facebook. More conversations, more learning, and more shared insights are shaping a stronger network around Fluent Support.

Customer Lens, our new LinkedIn newsletter, also gained encouraging subscriber growth, which reinforced the demand for practical and thoughtful content in this space.

Product improvement, innovation, and evolution

2025 was a breakthrough year for product development:

1. 11 Releases shipped in 2025

Throughout the year, we shipped 11 releases packed with some valuable features, more enhancements, and improvements, which includes implemented Options API and used Element UI Plus. Each update reflected user feedback and our commitment to continuous improvement. We listened, we built, and we delivered.

2. Expanded major integrations

We added several powerful integrations to expand what Fluent Support can do:

• FluentCart: Seamlessly connect your eCommerce operations with customer support.
• FluentCommunity: Bridge community engagement with support ticket management.
• Selected third-party automation tools: Streamline workflows and reduce manual work.

These integrations make Fluent Support more powerful when combined with other tools in your stack.

3. Fluent Support 2.0 launch (a work in progress)

Our team is currently in the final stages of work for Fluent Support 2.0 with a fresh look. We’ve spent a significant amount of time this year working on this one.

This wasn’t just a cosmetic update. We rethought how support teams interact with the system, making workflows more intuitive and reducing friction at every step.

Marketing that connects, educates, and inspires

Content creation was in focus for 2025, and we approached it with purpose.

1. 70+ blog posts published

We published 70+ blog posts throughout the year, covering everything from tactical support strategies to industry analysis. Our goal was simple: provide value that helps support teams perform better. Every post was crafted to solve real problems and answer genuine questions from the community.

2. How to build a support team (comprehensive guide)

Over 500 support professionals downloaded our comprehensive Build Your Support Team Guide. This resource walks through the entire process of creating, scaling, and optimizing support teams. The response has been incredible, with readers telling us it’s become their go-to reference for team-building decisions.

3. Email campaigns that connect

Every month, we tried to deliver thoughtfully crafted email campaigns to our community. These weren’t just product announcements. They were conversations about what matters in customer support, sharing insights, stories, and resources that make a difference. Our email metrics tell the story:

• 25,000+ emails sent
• 1,300+ new email contacts joined

4. Customer stories come to life

We reached out and launched featured our customer stories showcasing how real businesses use Fluent Support and how the system helped them grow bigger and stronger.

5. Interviews, comic book & women in support (editorial)

This year experimented with new content formats, which include an interview paired with a comic book showing the flashbacks of how it all started. Part 1 of this interesting series launched to enthusiastic feedback, and we’re excited to continue this format in the coming years. 

Also, we published editorial content spotlighting women making an impact in customer support. These stories celebrate diverse voices and perspectives that strengthen our industry.

6. Customer support toolkit & calculators

We introduced the Customer Support Toolkit, a hub of essential resources for growing support teams. Stats, guides, ebooks, templates, and practical tools are all in one place for quick learning and faster execution. 

As part of this, we launched the Fluent Support Pricing Calculator to help businesses understand costs before committing with full transparency and clarity. 

Alongside that, our Customer Support Hiring Calculator helps teams determine when and how to scale their support staff based on real needs, not guesswork.

7. Migration campaign success

Our migration campaign paired targeted advertising with helpful, educational content to guide businesses transitioning from other support systems. Previously, migration assistance required the Pro version, but now anyone can install Fluent Support and migrate for free. 

This change removed a major barrier and made switching easier than ever for first-time users. This led to a significant number of businesses successfully moving to Fluent Support.

8. WordCamp presence in 2025

Members from our team attended three WordCamps in 2025:

1. WordCamp Dhaka (October)
2. WordCamp Malaysia (December)
3. WordCamp Bangkok (December)

These events let us connect face-to-face with the WordPress community, share knowledge, and strengthen relationships that extend far beyond the conference halls.

9. Customer support trends 2026 (work in progress)

We’re deep into research for our Customer Support Trends report for 2026. This analysis will examine where the industry is heading, interview industry leaders, and explore their opinions on what support teams should prepare for in the coming years.

Watch for its release in the new year.

Customer support and operations excellence

Behind every product is a team committed to exceptional service. This year, our support efforts continued to grow in both scale and quality.

Our team handled 1,130 new support tickets. Each one represented someone who needed help, and our team approached every request with focus, clarity, and care.

Across all conversations, we delivered 7,157 responses. These were not just replies but practical solutions, detailed guidance, and genuine attempts to help customers move forward.

The team resolved 2,278 tickets in total. Every resolution was a problem solved, a hurdle removed, and a customer empowered to continue their work with confidence.

Looking ahead to 2026

As we close out 2025, we’re already building momentum for an even stronger 2026. Here’s what’s on the horizon:

• Additional integrations to connect Fluent Support with more tools in your workflow
• Advanced automation features to reduce repetitive tasks
• Further UI refinements based on user feedback
• Enhanced reporting and analytics to help you understand your team’s and individual’s support performance
• More educational resources focused on support strategy and team development
• Continued WordPress community involvement and contributions
• Industry-specific features and positioning
• Release of Customer Support Trends 2026

Thank you for an incredible journey

None of this would be possible without you. Whether you’re a long-time user who’s been with us since the beginning, a recent adopter exploring what Fluent Support can do, or someone who’s engaged with our content and community, you’ve contributed to making 2025 unforgettable.

Your feedback shapes our roadmap. Your success stories inspire our team. Your trust motivates us to keep pushing boundaries and building better solutions.

2025 has been a year of growth, learning, and evolution. As we look toward 2026, we’re filled with excitement about what we’ll build together. The foundation is strong, the community is engaged, and the future looks incredibly bright.

Here’s to another year of exceptional support, meaningful connections, and continued growth.

Happy holidays, and we’ll see you in 2026!