Everything You Need to Know about BFCM (and use it to boost your business!)

Everything You Need to Know about BFCM (and use it to boost your business!)

It’s that time of the year again, folks. You know, that time when brands all across the world release the hottest deals and mind-boggling offers. Yep, BFCM is right around the corner, and every online business from Seattle to Shanghai is going to save (and make) a lot of cash! If you’re still not on…

Difference between Gross and Net sales

Difference between Gross and Net sales

Gross and Net sales are two of the most common metrics used to track the performance of a business. In this article, we’ll show you the difference between gross and net sales along with how you can calculate them. What is Gross sales? Gross sales is the total amount of sales made within a specific…

Guide to Customer Onboarding: Benefits, Examples, Strategy & Process for 2022

Guide to Customer Onboarding: Benefits, Examples, Strategy & Process for 2022

Customer onboarding is the first baby step to a customer’s journey with your brand. Customer onboarding is the most important customer acquiring process and every business should take a hard look into their client onboarding strategy. Acquiring more customers does not often translate to more profits. If your customers are not sticking after signing up,…

What is Customer Happiness and 11 Ways to Achieve It

What is Customer Happiness and 11 Ways to Achieve It

Customer happiness is not just happy customers; it is how customers feel about your brand. There is a big difference between customer satisfaction and customer happiness. There are solid metrics to identify customer happiness, like customer satisfaction, but customer happiness plays a huge role in brand power. You can satisfy your customers with extraordinary customer…

What is a Customer Success Manager and What Do They Do?

What is a Customer Success Manager and What Do They Do?

Customer success manager helps new customers with the onboarding process and get used to products or services. Attracting new customers is hard, but it is hard to retain those customers. After a customer purchases, you need to help the customer understand your products’ full value. That’s what a customer success manager does.  Customer success managers…

11 Customer Retention Strategies for 2022

11 Customer Retention Strategies for 2022

Holding & nurturing existing customers is easier than acquiring new ones. Customer retention is the cheapest way to increase business revenue. You can increase your customer retention rate by following strategies that work and walking the path of other companies’ examples. Businesses invest a lot to attract customers through various marketing strategies. But retaining customers…

How to Calculate Customer Lifetime Value

How to Calculate Customer Lifetime Value

Ever wonder why some customers come back to your business again and again? Why are repeat customers the best revenue generator for your business? It is simple yet one of the most important questions you should ask yourself as a business owner! Acquiring new customers is challenging and expensive. But retaining existing customers are easy…

11 Ecommerce Customer Service Best Practices You Should Follow

11 Ecommerce Customer Service Best Practices You Should Follow

In this digital era, everything we do is now one click away. When we want to buy anything, we search it online. Instant gratification is a part of our life now. Ecommerce is part of our daily activities. The global online market cap is $4 trillion and it’s growing fast! Ecommerce customer service plays a…

17 Email Etiquettes Rules & Tips for Professional Communication

17 Email Etiquettes Rules & Tips for Professional Communication

Email is the oldest digital communication tool used today. There are 4 billion daily email users, expected to increase to 4.6 billion by 2025. 306 billion emails are sent per day around the world every day. Now you can imagine how big email is. People still use emails for professional communication in this social media…

What is Feature Benefit Selling and How to Use it

What is Feature Benefit Selling and How to Use it

“What customer problems are you going to solve?” Before spending money on marketing, every business owner should ask this question themselves.  Most people are not interested in how cool a product is or its unique features; the only thing that matters is how they can benefit from your product. What problem can it solve for…

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