Spring Special Sale!
Spring Special Sale!
A sales budget is one of many budgets that you as a manager have to use for effective resource management and strategy development. Every part of a business needs a tightly managed budget. Be it marketing, outreach, or sales. You need a certain level of objectivity to effectively manage each aspect of your business. A…
Customer segmentation is probably one of the most widely known concepts of business management. However, it can mean entirely different things for businesses across industries. This only brings to bear the fact that customer segmentation is a diverse and complex issue. While people tend to confuse market segmentation with customer segmentation, we believe it’s better…
Customer service and sales are two of the most common aspects of a business. However, there’s some serious debate as to which does what. Don’t trust me? Here are a couple of examples I found roaming the internet. So let’s clear up this confusion once and for all! What is Customer service? Customer service, broadly…
It’s that time of the year again, folks. You know, that time when brands all across the world release the hottest deals and mind-boggling offers. Yep, BFCM is right around the corner, and every online business from Seattle to Shanghai is going to save (and make) a lot of cash! If you’re still not on…
Gross and Net sales are two of the most common metrics used to track the performance of a business. In this article, we’ll show you the difference between gross and net sales along with how you can calculate them. What are Gross sales? Gross sales is the total amount of sales made within a specific…
Customer onboarding is the first baby step to a customer’s journey with your brand. Customer onboarding is the most important customer acquiring process and every business should take a hard look into their client onboarding strategy. Acquiring more customers does not often translate to more profits. If your customers are not sticking after signing up,…
Customer happiness is not just happy customers; it is how customers feel about your brand. There is a big difference between customer satisfaction and customer happiness. There are solid metrics to identify customer happiness, like customer satisfaction, but customer happiness plays a huge role in brand power. You can satisfy your customers with extraordinary customer…
Customer success manager helps new customers with the onboarding process and get used to products or services. Attracting new customers is hard, but it is hard to retain those customers. After a customer purchases, you need to help the customer understand your products’ full value. That’s what a customer success manager does. Customer success managers…
Holding & nurturing existing customers is easier than acquiring new ones. Customer retention is the cheapest way to increase business revenue. You can increase your customer retention rate by following strategies that work and walking the path of other companies’ examples. Businesses invest a lot to attract customers through various marketing strategies. But retaining customers…
Ever wonder why some customers come back to your business again and again? Why are repeat customers the best revenue generator for your business? It is simple yet one of the most important questions you should ask yourself as a business owner! Acquiring new customers is challenging and expensive. But retaining existing customers are easy…
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