Customer Satisfaction: Definition, Importance & Examples

Customer Satisfaction: Definition, Importance & Examples

In 2022, customer satisfaction is the only reliable way to keep your customers coming back. 81% of marketers believe customer satisfaction to be the ultimate factor for retaining customers. Keeping customers satisfied is especially important now because 50% of customers are willing to switch after a single bad service experience.  Yes, that’s right, 50%. A…

What is Customer Acquisition Cost and Why it Matters?

What is Customer Acquisition Cost and Why it Matters?

Customer acquisition cost or CAC is a business metric similar to churn rate and customer support costs. It signifies the cost a business incurs to gain new customers. Depending on the industry, almost every business has an ideal CAC. Keeping this cost at a minimum is essential for a business to extend its profit margins….

11 Ecommerce Customer Service Best Practices You Should Follow

11 Ecommerce Customer Service Best Practices You Should Follow

In this digital era, everything we do is now one click away. When we want to buy anything, we search it online. Instant gratification is a part of our life now. Ecommerce is part of our daily activities. The global online market cap is $4 trillion and it’s growing fast! Ecommerce customer service plays a…

Resolving Customer Complaints: Guide with Examples

Resolving Customer Complaints: Guide with Examples

For most businesses, the sad truth is everyone is not going to like what you build. To be fair, that’s not the point of any business. Whether your product is good or bad you’ll get vastly different opinions. Hence, you have to expect and be prepared for negativity towards your products or your business in…

17 Email Etiquettes Rules & Tips for Professional Communication

17 Email Etiquettes Rules & Tips for Professional Communication

Email is the oldest digital communication tool used today. There are 4 billion daily email users, expected to increase to 4.6 billion by 2025. 306 billion emails are sent per day around the world every day. Now you can imagine how big email is. People still use emails for professional communication in this social media…

Customer Acquisition Strategies for 2022

Customer Acquisition Strategies for 2022

Customer acquisition sounds very fancy when you hear it come from sales and marketing people. If you take away the fanciness you’re left with the process of gaining more customers for your business. However, it’s easier said than done. Most businesses struggle with customer acquisition due to a lack of an effective acquisition strategy. There’s…

What is Feature Benefit Selling and How to Use it

What is Feature Benefit Selling and How to Use it

“What customer problems are you going to solve?” Before spending money on marketing, every business owner should ask this question themselves.  Most people are not interested in how cool a product is or its unique features; the only thing that matters is how they can benefit from your product. What problem can it solve for…

Customer Support Definition and Why it’s Important for Your Business

Customer Support Definition and Why it’s Important for Your Business

Customer support is changing day by day. Modern customer support is not as exact as classic customer support. Customer support is now not an extra wing of the business. It is now considered a significant part of the business and its company culture. Customer support is considered a feature that you don’t need to explain…

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